KICK partners with BLAST Premier to expand streaming network

Counter-Strike tournament operator BLAST Premier has signed a deal with streaming site KICK for the remainder of the 2024 season.

With KICK coming onboard as a streaming partner, BLAST expands its list of global channels for the remainder of 2024 which is available in 150+ territories and in 28 languages.

KICK was launched in October 2022 and further expands BLAST Premier global distribution network, giving fans another destination to watch Counter-Strike and tune into the remaining Fall Season events and the crowning jewel of the BLAST Premier calendar, the World Final.

The BLAST Premier Fall Season is due to get underway later this month with Fall Groups (29th July - 4th August) which features 16 of Counter-Strike’s best teams all vying for a spot at the Fall Final Copenhagen (25-29 September) later this year.

Alexander Lewin, SVP of Commercial Revenue for BLAST said: “We’re kicking off the start of the second half of the season and we are delighted to bring KICK onboard, adding another viewing option for BLAST and Counter-Strike fans around the world. In a short time, KICK has already contributed a great deal to the global growth of streaming viewership and we can’t wait to see BLAST Premier integrated onto their platform. On top of our existing broadcast distribution network, KICK will offer a new route for fans to experience BLAST Premier.”

KICK is thrilled to partner with BLAST to bring world-class esports entertainment onto the platform,” said Akhil Sarin, Chief Marketing Officer at KICK. “Collaborating with an organisation like BLAST, which is dedicated to shaping the future of esports and gaming lifestyle events worldwide, aligns with our strategy of building a strong esports offering on KICK. We're excited to deliver seamless, platform ad-free viewing experiences for fans around the globe, further grow our relationship with BLAST and see what's possible."

KICK will broadcast the following BLAST Premier events here.

Fall Groups 2024
Fall Showdown 2024
Fall Final 2024
World Final 2024