Ryan Wilson joined Easygo at the end of 2024 as Partnerships Coordinator and was Partnerships Lead less than a year later. We sat down to ask him about his Easygo journey, how being chronically online can work in your favour, and what helped him level up.
When did you join Easygo, and why couldn't you refuse the role?
I joined Easygo about a year and eight months ago. I've always been a massive consumer of content - borderline chronically online. Working at Easygo was the first role where that actually became an advantage. I could work in an industry I genuinely cared about, with creators I already understood as a fan, and have real impact, from a city as good as Melbourne. That was hard to say no to.
What did you expect walking in, and was the reality different?
I expected something a lot more regimented. When companies get to a certain size, it's easy to assume everyone becomes a cog in a much bigger machine. The reality at Easygo has been very different. If you have a good idea, the drive to build it, and the confidence to back yourself, people will usually give you room to run. There's a lot of opportunity here, but you have to actually take it.
What was your first role here, and what do you do now? What are the biggest differences between the two?
I started as a Partnerships Coordinator for KICK, and I now lead the English-speaking market for KICK Partnerships. Both roles are centred on creators: working with the people already on our platform, acquiring creators from other platforms, and helping shape the kind of content that defines livestreaming culture. The biggest difference is that I used to be judged mostly on what I could personally get done. Now a lot of my impact comes from creating the conditions for other people to do great work. I'm still close to creators, but I'm also thinking about strategy, team development, and how we properly scale the market.
What's been the biggest curveball or challenge in switching roles?
Realising that being good at the job doesn't automatically make you good at helping other people be good at the job. As an individual contributor, you can back yourself and just get on with it. In leadership, your impact comes through other people. That takes a different level of patience, clarity and communication.
What's something you can do today that would have stumped you a year ago?
A year is a long time at a company like this, so most of my ways of thinking have changed. A year ago I was much more focused on my own output and wins. Now I'm far more comfortable stepping back, reading a market, spotting where the momentum is, and building a strategy around it. KICK moves quickly, so you don't have the luxury of waiting years to feel ready. You learn by being close to the work, backing your judgement, and making decisions with imperfect information. That's probably the biggest way I've grown here — I can look at a market, a creator network or an opportunity and have a much clearer view on where we should focus, what's worth chasing, and what probably isn't.
Biggest W so far?
Going home to Ireland for the first time in two years and hearing random people on the street quoting streamers I had personally onboarded to KICK. When I left, KICK still felt quite niche. Hearing those creators show up in normal conversations back home was a weird full-circle moment. It made the work feel very real — what we're building isn't just numbers on a dashboard, it's actually starting to influence culture around the globe.
What actually helped you level up here?
Taking the opportunities that came my way, even when I wasn't completely sure I was ready for them. There's a lot of learning that comes from putting your hand up, trying things, occasionally getting it wrong, and then improving quickly. Easygo is the kind of place where leadership would rather see you making moves and learning from the occasional mistake than sitting comfortably and waiting to be told exactly what to do.
We move fast and trust people to get it done. What kind of person does that pull in?
People who don't need a perfect playbook on how they should work. In this environment you have to be comfortable figuring things out, challenging ideas, and having confidence in your own opinions. That can be uncomfortable, but it's also where the best work happens. Some people prefer being told exactly how to do a job. Easygo suits people who want to help shape what the job can become.
What's your Easygo Edge — what you brought to Easygo, and what working here has sharpened in you?
What I brought was a strong instinct for internet culture. I've always understood the creator space as a fan first, which helps when you're trying to work out what feels authentic, what feels forced, and what audiences will actually care about. What Easygo has sharpened is my ability to turn that instinct into strategy. It's one thing to know what's happening online; it's another to build relationships, make commercial decisions, lead a team, and create outcomes that actually move the business forward. My edge now is that mix — cultural instinct, commercial judgement, and the confidence to take an idea seriously before everyone else sees it.
What's a day that still sticks with you?
Meeting Madonna at her house in London was definitely a standout. If you want more detail than that, you'll have to join Easygo and ask me.
