For the Easygo Marketing team, 2025 was a marathon. They didn't just run campaigns, they consistently created moments people talked about.
With a clear vision to connect Stake and KICK with players, fans and communities around the world, the team stepped into the global spotlight with energy and drive, scaling visibility while staying completely true to what makes these brands distinct.
It was a year built on high-impact campaigns, bold activations, and partnerships that put Easygo on new stages. Melbourne got the first-ever Easygo mass-marketing campaign. Major collaborations came together with the Kick Sauber F1 Team and Everton FC. On socials, Stake hit one million Instagram followers, generated over 75 million views on a single post featuring Drake, and clocked 150 million organic impressions in the first half of the year alone.
KICK was in no way left behind. The team made headlines by offering to buy TikTok in a single social post, generating 12 million impressions. And then went match for match with MrBeast, topping his $12 million raised for charity with 19.8 million impressions on X.
There were some big firsts. The Trinbago Knight Riders became the first Stake-sponsored cricket team to win a championship title, a massive milestone in Stake's growing presence in sport globally. Across the team, new structures, promotions and specialist skills helped strengthen cross-functional collaboration and prepare for the complexity of a growing global audience. The team doubled in size in just 12 months, with new leadership and expertise driving smarter, faster and more fearless work.
Looking ahead, the focus is now on sharpening analytics, exploring AI-driven marketing tools and building on this momentum to make sure Stake and Kick remain global names with a genuine point of view. The work isn't just about brand awareness - it's about growing communities and creating a real connection between our players and purpose.
